Grow Your Electrician Business with Expert SEO Strategies.

What is search engine optimization?

Search Engine Optimization, known less formally as SEO, is one of the main ways your website is ranked in answer to search engine inquiries. When you use certain keywords on your site, search engines like Google target those keywords and rank you higher according to the information being sought.

SEO efforts can be as successful as having your business site pop up when someone searches for electricians in your area or quoting your answer to when to replace faucet cartridges as a featured snippet.

Electrical companies have been kept alive by word-of-mouth clients and loyal customers, but with so many people using the internet to find the home services help they’re looking for, you need to rank high in Google in order to keep your client list growing.

What is digital advertising?

Digital advertising refers to the practice of promoting products, services, or brands through digital channels such as the internet, mobile apps, social media, search engines, websites, email, and other online platforms. It encompasses various ad formats, including display ads, video ads, search engine ads, and social media promotions. Digital advertising allows businesses to target specific audiences based on their behavior, interests, demographics, and location, making it a highly effective and measurable way to reach potential customers.

Do you need to worry about social media marketing?

We know what you’re thinking. Installing a new electrical panel isn’t material for a viral video, but being on social media is now one of the basic foundations of building your business. Electricians have a unique advantage of providing educational posts along with promotional material, and it’s something you should take advantage of if you’re not already.

Social media provides you with a unique platform to actively engage with current and potential clients and build trust and loyalty. Many electrical businesses have joined YouTube to create and promote educational videos, including “how to’s” while costing very little to make. As always, start off small and create content that would be beneficial to potential customers while also promoting your business and where you provide service. The more you engage with your audience, the more of a household name you will become.

What is included with content marketing?

Content marketing is the bulk of the information you put out online. That includes case studies, blog posts, podcast posts, eBooks, videos, or anything that is accessible. This is also where a lot of your SEO efforts will take place.

Similar to the educational videos you could put out going over typical home electrical fixes, content marketing is your place to stimulate interest in your brand and grow audience trust. SEO and content marketing work hand in hand, and the two segments should complement each other. Content marketing as a whole is your chance to show your expertise in the electrical field, build client trust, and increase your bookings. Even if your published material is short, or your videos brief, you are still putting yourself in a good position to start ranking on search engines.